Kidswear Collective, the pre-loved designer kids’ fashion website, is partnering with Italian childrenswear brand Il Gufo. When shopping in Il Gufo’s flagship boutique at 313 Brompton Road, London, customers will receive a Kidswear Collective mailing bag.

They can then return – either to the Il Gufo London boutique or to Kidswear Collective directly – any gently worn items their children have outgrown. These items will then be sold on the Kidswear Collective website. As a ‘reward’ for their sustainability, Il Gufo will give its customers a one-off 15% discount to spend in-store.

 

 

Commenting on the collaboration is Il Gufo’s CEO, Alessandra Chiavelli.

“The recent times have given us the opportunity to speed up processes and projects we already had in mind and in our hearts. I hope that we will start working towards reducing our consumption in our everyday lives and contributing to saving the planet for the future of our children. This is why working with a business like Kidswear Collective is so important to us.

 

 

“Il Gufo is a business which produces high-quality garments that are designed to last. This is why we need to make sure that they stay in circulation for as long as possible. We believe that Kidswear Collective shares many of the same values as us as a business. We are excited to be working with them.”

As a fully circular partnership, any Kidswear Collective customers who buy or sell pre-loved Il Gufo items via its website will also receive a one-off discount of 15% at www.ilgufo.com.