Fashion brand I Saw It First has added another collection to its ever-growing roster, as it announces the launch of its debut children’s range.

Consisting of 69 brand new lines, the kids’ collection runs from ages 3-4 years up to 12-13 years. It includes a range of wardrobe basics as well as a selection of summer staples in a variety of colours.

 

 

Commenting on the kidswear launch is brand director, Leanne Holmes. “After seeing the success of our womenswear and menswear collections, we knew there was just one step further we could take to dominate the fashion world. We are delighted to announce the launch of I Saw It First Kids – consisting of 69 affordable new lines.

 

 

“At I Saw It First, we are passionate about creating trendy, affordable, and accessible products for all our customers. The new kids’ range embodies just that. We are so excited to grow our younger fan-base of aspiring I Saw It First fashionistas.”

View the full kids’ collection here.