Small Business Saturday returns to the UK on 4 December. The campaign encourages small business owners across the country to participate and make the most of the spotlight. It also calls on the public to celebrate the contribution of small independents across their communities.
Now in its ninth year in the UK, Small Business Saturday is a grassroots, non-commercial campaign. Free and open to all small firms, it generates an ever-growing wave of support for all types of small businesses; whether on the high street, online or in offices.
Commenting is Michelle Ovens CBE, director of Small Business Saturday UK.
“Small businesses work incredibly hard to serve their customers, staff and communities. They don’t ask for recognition, but they deserve it hugely, particularly for the way they go above and beyond to help people, especially throughout this pandemic.
“Small Business Saturday is a chance to put the spotlight on amazing small businesses across the UK and celebrate their awesome achievements. Whatever your business, whatever your size, and wherever you are in your journey, Small Business Saturday is for you. It is your chance to shine.”
Around £1.1 billion was spent with small businesses across the UK on the day, according to estimates from principal UK supporter American Express. Each year, the campaign reaches millions. In 2020, it trended at number one in the UK on Twitter, with the Prime Minister, leader of the opposition and the Mayor of London among those publicly supporting the campaign, as well as 90% of local councils.
Last year, the campaign achieved record-breaking success.
In the run-up to Small Business Saturday, 100 inspirational small businesses – the SmallBiz100 – are profiled as part of the official countdown. A nationwide Tour is also taking place. This includes free business support and mentoring to entrepreneurs online and in 20 UK towns and cities.
Many small businesses take part in the campaign by hosting events and offering promotions. They also collaborate with local councils, community groups and business owners. To take part in Small Business Saturday 2021, please click here, where free marketing packs are available.
Small businesses can also join the conversation online using the hashtag #SmallBizSatUK and by following @SmallBizSatUK.
