Following its rapid international growth within the men’s and womenswear sectors, streetwear brand SikSilk is introducing its very first range for juniors. SikSilk Juniors launched in November, as the brand popular with influencers looks to target a new customer base.

The collection follows the formula of SikSilk’s adult ranges, combining street and athleisure to create style-forward looks. Key products include hoodies, sweats, T-shirts and outerwear, with a focus on daytime style.

The Juniors line follows the launch of the business’s first range with footballer Lionel Messi’s brand, Messi X SikSilk. Juniors features as part of this collaboration, providing matching looks for both adults and kids.

 

 

Commenting is Sharon Rayner, senior designer at SikSilk Juniors. “We’re incredibly proud of the juniors range, it represents the heritage of the known and loved SikSilk brand. Initial feedback from customers suggests we’re offering the consumer something different.

“Lots of junior ranges focus solely on sportswear, whereas we’ve also put significant focus on the fashion element, incorporating that popular streetwear style. Ultimately we’re offering more options and more fashion pieces to our younger market.”

Sizes run from 7-15 years, with unisex, boys’ and girls’ styles available. The collection is available via SikSilk’s website as well as selected key retail partners. For further information on SikSilk, please click here.