UK based distributor Little Concepts and Scandinavian children’s interior brand Fabelab have confirmed a new and exclusive distribution partnership starting from 1 January 2022.
Fabelab, founded in Copenhagen, believes in creating high-quality, innovative and responsibly made products for a cosy and creative home. From its Copenhagen studio it designs products that encourage both curiosity and imagination; all deeply grounded in storytelling. The products are also multipurpose and grow with the family, gathering stories and memories along the way.
Michaela is the founder and lead designer of Fabelab. An Austrian architect living and working in Copenhagen, Michaela has embraced Scandinavian design principles. She takes inspiration from the stories of people around her; her background as an architect and stage designer, plus her two young girls, who continuously push for imaginative and purposeful playthings.
“My dream is to develop Fabelab even more into a brand that cherishes storytelling and creativity, growing the brand commercially but keeping our core values of sustainability, quality and genuine design,” she says. “I want to make design approachable for many. To grow Fabelab into even more directions, add more layers to our design, product lines and collections, and make our stories even more visible – let them come alive in books and games.”
Fabelab offers products across the categories of Play, Home, Décor and Bath time, amongst others.
All products use sustainable materials sourced from Fabelab’s long-term partners. Plus, as part of the Minimakers initiative, the brand turns paper packaging into interactive craft projects for children. Upcycling and reusability are core tenets of Fabelab; it works to ensure that everything it makes has a dual purpose.
Commenting is Philip Nelson, co-founder of Little Concepts. “Little Concepts is about to enter its seventh year of trading. We are focused on growing sustainability whilst sticking to our ethos of offering brands we truly believe in. We take a lot into consideration when choosing a new line and Fabelab fits in perfectly with our current portfolio of beautifully designed and consciously produced products for children.
“Staying positive and offering our customers the best products and services have been our ethos from the start and this has only been highlighted more in the last couple of years. We can’t wait to get back to trade events and highlight Fabelab to our customers.”
The Fabelab range will be available to pre-order via the Little Concepts B2B webshop in the coming weeks. Alongside this, the distributor will also be exhibiting at the upcoming Top Drawer S/S 22 event.
For further information on the range click here or email hello@littleconcepts.co.uk.
