Philly & Friends launched a pre-order campaign for its new handmade doll collection featuring black fairy and ballerina dolls. These were so well received, they sold out.

Since then, the brand has secured partnerships with top children’s retailers, including Scandiborn. Demand for the dolls has been so high, it is now looking to secure more partnerships with top resellers.

Founder Vese Aghoghovbia conceived the idea for the dolls when her daughter asked for a fairy from Santa. However, she and her husband could not find any good quality, readily available black fairy dolls.

 

 

The Ballerina takes inspiration from an image in Aghoghovbia’s debut book, Who Do I See in the Mirror? She decided to make the dolls for her daughter as a gift. However, following encouragement from everyone who saw them, especially her parents, she made them commercially available.

Philly & Friends aims to “add a drop of colour in the sea of children’s products.” It believes all children need to see themselves and others represented in the books they read, toys they play with, and media they consume.

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