Cub & Pudding, which offers unisex and seasonless organic kids’ clothing for 1-10 years, has released its latest collection. The Cub & Pudding Wear Happy collection, which has been produced in the brand’s female-run factory in Porto, also sees the return of matching adultwear prints as before.

 

 

The collection follows Cub & Pudding’s website revamp at the end of last year when the brand relaunched online to a new virtual shop front. Commenting is brand founder, Sarah Birchall.

“Our inspiration is around happiness – which is at the essence of why I created Cub & Pudding in the first place. The best feedback I receive is hearing how much kids enjoy wearing my designs. They often find an element of the prints they can relate to that makes them happy. Also, the fact I create clothing in upbeat, fun colourways.

 

 

“Wear Happy has become our new motto − for kids big and little − to feel at their most free, playful and comfy when they wear Cub & Pud. The collection also sees the return of our original design three-button dungarees. They adjust at the back and grow as kids do, adding longevity to their wear and cementing our premium quality. We’re so proud that our products will last and last and be passed on when outgrown.”

For further information on Cub & Pudding and the Wear Happy collection, please click here.