The brainchild of UK-based global licensing organisation, Brand Machine Group (BMG), Portofino Kids is a new online store offering a curated edit of premium childrenswear brands from around the world.

Stocking over 1,000 products for day-to-day and weekend looks, Portofino Kids caters for boys and girls aged newborn to 16 years. Brands, meanwhile, include Ben Sherman; Elle Junior; Jack Wills; Juicy Couture; Franklin & Marshall; Lyle & Scott; Original Penguin; Russell Athletic, and U.S. Polo Assn.

The online store is to be followed by retail stores later on in the year.

 

 

Commenting is Boo Jalil, CEO of BMG. “The brand draws inspiration from Portofino, Italy, a special place for our family, it epitomises all that’s good. Portofino is where we enjoy the good things in life…the beautiful things, the food, the sunshine, great clothes, happy occasions and most of all, each other’s company. Every family has their own version of Portofino, and the brand is all about helping them discover that special place and make memories to last forever.”

 

 

Group Brand Director, Tom Duncan, adds; “We’re very proud to launch Portofino Kids as an international site for the best young adult and kidswear pieces the world has to offer. Retail is a key business driver for the Group in the coming three years, and the launch of the digital site proceeds a domestic and international roll-out of the omnichannel concept in 2022.

“We wanted a site that not only showcases our partnerships but also a retail environment that champions the quality and diversity of product within the Group’s branded kidswear offer. 2022 is an exciting year for the Group as we accelerate the direct-to-consumer business.”

For further information and to visit the Portofino Kids website, please click here.