Award-winning Coventry-born fashion designer, Ashley Raynor, has launched a new and bigger shop in the city’s Creative Quarter. Raynor and her popular childrenswear brand, Wear Milo’s, have moved from a small unit at FarGo Village to larger premises at the haven for independent creative businesses.
Wear Milo’s specialises in childrenswear for infants up to children aged 12 year. Plus, the brand now also offers adult sizes and a variety of home furnishings.
When making a trip to Wear Milo’s, visitors enter an enchanted forest setting. The newest tenant at FarGo Village, Wear Milo’s is fitting in with its innovative and independent business neighbours by creating a unique and fun shopping space for all.
Visitors step into a multi-use space that also gives an insight into the working studio behind the garments. Customers can see the journey their purchase goes on; from cutting the various materials and the sewing machines pulling it all together, right up to when it enters their hands at the till point.
The business is the brainchild of Ashley Raynor, a local girl who has made an impression both here in the UK and across the Atlantic. Her fashion collections have been exhibited at New York Fashion Week and in Vogue Magazine. This is alongside pop-up stands showcasing her work at John Lewis department stores across the UK.
Raynor, who was in the global top 20 emerging designers to watch by SwatchOn in 2020, is also a Director of Coventry Fashion Hub. She aims to help the next generation looking to get into the industry to make their mark in the city, instead of looking to London for career opportunities.
“I’m really pleased to have brought Wear Milo’s back to Coventry and FarGo Village in particular,” says Raynor. “The opening of our new base gives us a great platform to expand our operations in the region, collaborate with exciting local creators and designers on future collections, and ultimately build on the experiences we’ve had with leading UK clothing retailers to gain even greater access to the high street.
“We’re enjoying seeing people in person again and can’t wait to welcome more Coventrians and other members of the public through our doors. Looking ahead, we’ve got some exciting ideas lined up and look forward to sharing them with everyone in due course.”
Also commenting is Jo Truslove, Project Marketing Manager at Complex Development Projects.
“Ashley and Wear Milo’s were with us during the early days of our then up-and-coming complex; basing themselves out of a shipping container originally! We’re delighted to have welcomed them back to FarGo, this time in one of our largest unit spaces, which reflects the growth of the business in recent times.”
To discover more about Wear Milo’s, please click here.
