Originating in Belgium, toy brand Lilliputiens is launching its much-loved range to the British market this spring.
Reimagining children’s favourite toys and games, the brand prides itself on its core beliefs that every toy should be smart, sparkling, innovative and support bonding for every child. New to John Lewis this spring, the engaging My First Farm will teach little ones all about important farm life in a truly charming way.
Suitable from 18 months, My First Farm includes six classic farmyard animals: Ignace the donkey, Simon the pig, Rosalie the cow, Yvon the sheep, Paulette the chicken and Gaspard the duck. Looking after the animals is Farmer Fons, who drives around on his trusty tractor.
As children’s confidence and ability grow, they are also encouraged to think about where on the farm each animal should live. A pull-down farm wall features the different characters’ habitats. For instance, a pond for Gaspard the duck and a muddy zone for Simon the Pig. Further to this, the colourful farm is easy to transport anywhere, thanks to the handy closure clasp and handle.
Another hero product in the collection is Lilliputiens’ Noah’s Ark Soft Toy Set.
The set features Noah and his wife, 12 animals, and Noah’s Ark. Suitable for children of 18 months plus, the set also includes compartments and activities for children to explore.
Commenting is Catherine Van Crombrugge from Lilliputiens. “We are so proud to present our beloved toys to the UK. Both The First Farm and Noah’s Ark will guide children through their very first animal adventures, giving them charming opportunities to get to grips with four-legged (and winged) friends. The bright colours and striking designs will delight both little and big for years to come. There is always something to discover with Lilliputiens.”
Lilliputiens is passionate that every product in the collection should be versatile to offer several creative playtime options; from imagination-inspiring toy sets that grow with children’s expanding minds, to plush dolls with hidden sensory features to discover.
For wholesale enquiries, please contact sales@juratoys.co.uk.
