Technical and sustainable outdoor kidswear brand Isbjörn of Sweden has appointed communication specialist Emi Svedberg as Content Creator. The new Content Creator role will involve being responsible for the content and copywriting for all Isbjörn digital and social channels, which can also be adapted for online retailers and marketplaces.

With Isbjörn’s ambitious sustainability pledge in place, including becoming a Net Zero company by 2045, Svedberg will create inspiring content that resonates with Isbjörn’s environmentally conscious consumers, while also aligning with seasonal product launches and other marketing activities. Furthermore, she will manage Isbjörn’s SEM and SEO agencies.

Svedberg will effectively communicate key brand messages to Isbjörn’s growing online community worldwide.

“As Isbjörn’s online audience continues to grow rapidly, and with the company in an expansive phase, I’m looking forward to optimizing digital communication across all online channels and working closely with our retail partners,” says Svedberg.

“As a truly sustainable bluesign-approved brand, it is essential to story tell and communicate in the right way to Isbjörn’s global online audience. We have so much to say and our passion should always shine through.

“It is essential to hold the interest of this strong community of like-minded individuals, who share our commitment to protecting both children and the planet. I want to ensure the correct tone of voice and visuals to inspire families to feel deeply connected to the brand and the outdoors, and to make the best sustainable buying decisions.”

Also commenting is Maria Frykman, Isbjörn of Sweden’s CEO

“Having a strong ecommerce team to create engaging and creative strategies is a huge part of our overall digital sales and marketing plan. Working closely with our ecommerce and sales teams, Emi will bring a new dimension to help us continue to build core competence within our growing team.

“The digital landscape is changing at pace. Being able to adapt quickly and become part of new digital channels is essential for Isbjörn’s future success. Emi’s strong ability to understand different consumer behaviours and how to approach communities on our many channels is crucial to ensure Isbjörn always stands out and inspires.”

For further information, click here to visit the brand’s website.