Heritage denim brand Lee Jeans is introducing a collection for boys for a/w 22 followed by a range for girls in s/s 23, covering the ages of 3-16 years old.

Pieces take inspiration from the signature styles that have rubberstamped Lee Jeans’ reputation as a pioneer of denim. Along with denim, there are tops and accessories, offering retailers the chance to present complete looks.

Washes in the collection focus on classic indigo and darker shades; timeless bestsellers for the brand. Fits, meanwhile, include a mix of slim, straight, loose and relaxed styles. The pieces will also feature key details such as branded rivets and shank finishings. And no pair of Lee Jeans would be complete without the famous jacron back patch, which is also sustainable.

Additional denim items include a Western denim shirt and denim jacket

 

 

Other pieces will include carpenter jeans and trousers, with workwear-inspired heavy brushed twill checked shirting. Complementing the rest of the range are sweats and T-shirts with denim look fabrications.

Lee Jeans kidswear will be launched in EMEA. It will be produced under license by Brand Machine Group (BMG), which also creates ranges for a host of high-profile fashion, sports and outdoor brands.

Commenting is Tom Duncan, brand director at BMG. “We wanted to work in denim and to partner with an originator such as Lee is exceptional. The brand’s pioneering spirit and youthful energy match the Group’s commitment to work with only the best within the sector.”

For further information on BMG, please click here.