Kidly, the online kids’ retailer for 0-5 years, is increasing its eco commitments with a new charity partner for the coming year. In an ongoing drive to embed sustainability throughout its supply chain, Kidly will be donating samples, remaindered stock, plus a large number of new and returned clothes, toys and kids’ equipment, to Little Village’s network of London-based baby banks and support hubs.

Kidly has already donated hundreds of toys to Little Village this Christmas. However, to add practical support, Kidly employees have also been volunteering at Little Village’s baby banks, sorting and packing donations ready to ship to families in need.

Commenting is Lydia Edwards, Little Village’s corporate partnerships manager

“We’re really pleased to be partnering with Kidly during 2023. We’re often short of stock – and volunteers – and if we don’t have either, we can’t help anyone. Knowing we’re going to get a constant flow of great quality new items from Kidly, all year, will make a real difference to so many families.

Kidly CEO and founder, James Hart, adds; “There’s so much to admire about Little Village. They’ve got sustainability at their heart and the way their baby banks support families in need is really inspiring.

“As a business, we constantly strive to make sure nothing we make or sell goes unused and we’re always trying to find ways to help young families, especially the most vulnerable. So, we’re very excited about this new partnership and the good it will do this coming year.”

For further information on Little Village, please click here. Alternatively, click here to visit the Kidly website.