The 96th edition of Pitti Immagine Bimbo on 18-20 January 2023 welcomed 2,100 buyers, almost 600 of which were international; more than triple the figure of last January.
Taking place at Forteza da Basso in Florence, the trade fair also played host to 230 exhibitors, presenting an edition characterised by new features, experimental collections and a promising expansion of the merchandising categories.
Commenting on the show is Raffaello Napoleone, CEO of Pitti Immagine
“The buyer figures as well as the number of exhibitors, which both showed a clear increase compared to last January, tell us that the fair has reacquired its position of international leadership. But they represent just one element of our satisfaction with how things went. Because behind the quantitative dimension, there is great quality, careful work and a constant capacity for innovation.
“With regard to both the product offering – the stylistic research, the materials, the sophistication of the manufacturing, the orientation towards sustainability – as well as the demand, with a very interesting international mix of physical and online stores, specialist boutiques, chains, department and concept stores.
“And, for us organisers, there was not only the usual (but never taken for granted!) work of selection and curation in the pavilions but also a promising expansion of the merchandising categories showcased: from the world of school to sport, from toys to furniture for kids’ bedrooms, from design shelf-items to publishing. We believe that this should increasingly be the Pitti Bimbo of the future.”
In first place in terms of attendance were Turkey, the UK, Spain, Russia, Germany, France, Greece, Saudi Arabia, South Korea and Serbia
Looking at the larger geographical areas, there was also broad participation from the Middle East and Mediterranean Africa, Eastern Europe, and the Euro-Asian Heartland, alongside the return of Japan and the confirmation of the big US buyers.
Monnalisa catwalk
There was also much interest in the show’s special events and presentations held over the three days, including the Monnalisa fashion show.
For further information on Pitti Bimbo, please click here.
