Launched in November 2022, bndle is the UK’s new marketplace for modern families. The site features more than 130 brands and over 6,000 carefully curated products aimed at families with babies and young children. bndle is also an intuitive AI-driven platform, which delivers personalised product offerings and expert advice for parents.
The platform’s technology means customers will experience a sophisticated and personalised journey. An intuitive smart filter pre-empts what customers need and delivers relevant products and services at every life stage, meaning parents no longer need to browse multiple sites. By partnering with parenting experts, bndle also provides content on subjects such as nursery planning, hypnobirthing, sleeping and weaning.
The site was founded by Vish and Lucy Burgul who, after becoming parents for the first time in 2020, were overwhelmed by the baby products market.
“Lucy and I quickly realised how complicated it was to find the right products for our newborn,” says Vish. “Like all new parents, we were exhausted, but assumed shopping online for our daughter would be relatively simple. The whole experience was confusing, frustrating and fragmented.
“We knew there was a solution, so using our tech and marketing knowledge we had the idea for bndle. Our aim was to create a marketplace connecting amazing brands with families and ultimately making the shopping experience simple, intuitive, relevant and stress-free. We believe this is what we’ve achieved.”
bndle was built not only for parents but also to support independent brands and supercharge their sales and growth.
“Independent brands tend to get lost within the ecommerce landscape,” continues Vish. “So, we set out to solve this problem by building a platform to help sellers gain visibility in a very cluttered and competitive landscape. Building a highly personalised platform ensures the experience for each customer is unique and sellers’ products have a better chance of getting in front of customers at the right time.”
Brands featured on the site include Etta Loves, Rachel Riley, Philly & Friends, Gaia Baby, Pachee, Dotty Dungarees and Kiso.
For further information and to view the full range of brands, products and services, please click here.
