CWB editor Laura Turner selects the must-have children’s brands to get in store. 

 

Ira & Isla Baby and Kids

New British childrenswear brand Ira & Isla Baby and Kids (pictured above) for girls and boys aged 3 months to 6 years, offers classic pieces taking inspiration from vintage garments from the 30s, 40s and 50s. Collections are carefully, slowly and sustainably made by hand in Britain in limited numbers. The focus is on high-quality, sustainably sourced materials alongside patterns cut using traditional methods and handcrafted finishes. For launch, the brand has a girls’ capsule collection that includes velvet, Peter Pan collars and yokes on Liberty fabric.
Wholesale enquiries: customerservice@iraandisla.com

 

Tia Cibani

The brand’s first kids’ collection was created on a whim when a long-time supporter of designer Tia Cibani asked her to create a children’s collection using fabric from her namesake women’s line. Each season, the New York-based label – which is now expanding its wholesale business – presents a myriad of textures in cotton, wool, silk and linen cloths. The s/s 23 collection, Kids at Play, draws inspiration from a family road trip from Los Angeles to Arizona. Sizes are from 3 months to 16 years across categories including clothing, outerwear, swimwear and accessories.
Wholesale enquiries: info@tiacibani.com 

 

WUF Kids

Childrenswear brand WUF Kids offers minimal, comfortable and sustainable clothing for babies and children. The Latvian brand combines artist-designed patterns with manufacturing by local tailors to produce unique looks. Made to last, the playful designs are all created in GOTS or Oeko-Tex certified fabrics selected from trusted suppliers. Furthermore, each collection harmonises with previous collections to create mix-and-match looks. Pieces include baby bodysuits, pyjamas, shirts, jackets, sweaters, trousers, leggings, dresses, overalls, rompers and hats. Sizes are newborn to 8 years.
Wholesale enquiries: 0037 125155483

 

RYLEE+CRU Collective

The RYLEE+CRU Collective of brands − RYLEE+CRU, QUINCY MAE and NORALEE − is now being represented in the UK by Guy Ingram of G I Agencies. Merging art with imagination, each RYLEE+CRU collection builds upon high-quality basics featuring soft and well-loved qualities alongside muted tones and timeless traits. QUINCY MAE offers collections in certified organic cotton centred on luxurious simplicity and minimal patterns. NORALEE, meanwhile, takes inspiration from unique vintage pieces rich in detail and romance with a focus on soft hues and textures.
Wholesale enquiries: guyingram@me.com

 

The Gilded Bird

Making its INDX Kids debut in January, The Gilded Bird is a premium baby lifestyle and nursery decor brand featuring exclusive hand-drawn designs. The collection includes changing mats, cot and crib sheets, and toddler duvet sets, with all textiles made of GOTS organic cotton. In terms of new products, there is a range of gift-led quilted playmats, XL muslin swaddles and a range of three-pack muslin square gift sets. There’s also a new line of cellular blankets made in the UK using re-loomed off-cuts of organic cotton cot sheets.
Wholesale enquiries: jeanie.bird@thegildedbird.com