SuperLooper, the pre-loved baby clothing rent and re-use service, will launch a new curated ‘Selections’ offer together with The Joy of Looping video on Earth Day, 22 April 2023.
Customers’ individual preferences and feedback are collected via fun, user-friendly questionnaires. The not-for-profit service will then deliver a fresh box of clothes every 1 or 2 months.
SuperLooper’s new system goes live on 22 April coinciding with Earth Day and its 2023 theme of ‘Investing in our Planet’. By switching from buying and owning to renting and sharing baby clothes, parents are making an environmentally friendly purchase and taking action against climate change.
The Joy of Looping video will debut on Earth Day to celebrate the launch.
SuperLooper is a home-grown, not-for-profit company founded by Jenny Barrett in 2020. Barrett has a background in clothing design and previously owned a sustainable children’s clothing company.
She started SuperLooper after learning about all the perfectly good baby clothes sitting unused in cupboards. All SuperLooper clothes have been donated by parents or brands doing a conscious clear-out. This includes pieces sent in through the return-and-earn scheme, with several partners already on board.
SuperLooper’s new curated ‘Selections’ of pre-loved baby clothes make it easier for eco-conscious parents to dress their babies sustainably.
SuperLooper’s subscribers keep clothes for as long as needed before returning them to the loop, meaning no outgrown clothing taking up space. As well as reducing textile waste, renting pre-loved baby clothes reduces the clothing budget.
Commenting is SuperLooper founder, Jenny Barrett. “SuperLooper knows that whilst parents do care about reducing waste, they don’t have much time on their hands. That’s why we’ve simplified our rental process to make it easy-peasy for busy parents to have plenty of great clothes for their babies while doing their bit to reduce waste and care for the planet.”
For further information on SuperLooper, please click here.
