A year after Polarn O. Pyret (PO.P) first introduced PO.P Second Hand, initially with its outerwear, the Swedish childrenswear brand has firmly cemented its second hand offering as a category leading, in-house destination.

Now completing its circular fashion model, every item of PO.P clothing, from socks to coats, can be sent back and re-sold through PO.P Second Hand in return for brand vouchers. If the item is unsellable, PO.P will repurpose it in other ways to help ensure garments avoid landfill.

PO.P’s pre-loved initiative has been shortlisted in the Best Circularity Initiative category in the Drapers Sustainable Fashion Awards 2023.

 

 

The brand’s latest collection of second-hand items features over 1,700 unique styles and throwback prints. Since launching, several rare items have made their way back into the system through the pre-loved initiative. For example, pieces from previous limited edition collaborations including Disney and the charitable WaterAid collection. With a heritage of almost 50 years, the oldest pre-loved item so far is a jacket from 2008.

Every pre-loved item is disinfected using an OZONE chamber to ensure it is thoroughly cleaned before reaching its new owner. The OZONE chamber removes 99% of bacteria as well as breaking down and destroying odour. Customers can also shop by age, product type, price, colour and condition.

 

 

Commenting on the fast-growing category is Mats Nilsson, the brand’s UK MD.

“The second-hand clothing market is vital, especially when we consider that 90% of emissions come from production. Put simply, an increase of 10% in second-hand sales could save 3% Carbon, 4% water & 1% waste per tonne of clothing. And when you double the lifespan of a product, it reduces its climate impact by nearly 50%.

“With 350,000 tonnes of clothing ending up in landfill in the United Kingdom every single year, this is something that not only do we know needs to change, but that we consider our responsibility.”

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