Marks & Spencer has confirmed it is holding the price of its school uniform for a third year as part of its commitment to protecting value on the products that matter most to customers. The retailer’s 20% off school uniform offer for early bird shoppers will also return.

According to the latest M&S Family Matters Index, the cost of living remains a concern for 81% of families, with 62% of customers placing value as the most important priority when shopping. M&S is clear that the hold on prices, which means they have remained the same since 2021, will not compromise on quality.

Third-party brand partners Smiggle and Hype will also be available in over 100 M&S stores across the UK for Back to School.

M&S school uniform is designed to be durable and pass the ‘hand-me-down’ quality test to ensure that even when it’s outgrown, it’s too good to waste and can be handed down to family and friends. Across the range, M&S has incorporated design features that grow with children, from growth-proof hems to adjustable waistbands. The 2023 range continues to include parent-friendly innovations too, from permanent pleats in skirts to ‘easy to iron’ shirts.

Commenting is Alexandra Dimitriu, Kidswear Director at Marks & Spencer.

“School uniform is an essential purchase for millions of families and now more than ever, parents are prioritising value when it comes to making purchasing decisions. We believe that a great price shouldn’t come at the expense of great quality. By continuing to protect prices, we’re ensuring affordable school uniform – that also passes the hand-me-down test − is accessible to all families this Back to School season.”