Playtime Paris will return to Parc Floral for its latest edition on 1-3 July 2023. Once again, the three-day event will welcome an expert selection of kids’ fashion and lifestyle brands.
Nearly 320 international brands from 34 different countries will present their collections. This includes around 100 new brands that will participate in the show for the first time.
In terms of product, fashion and accessory brands (70%) will be in the spotlight. The remaining 30% comprises lifestyle labels to meet the growing demand from buyers looking for a wider offering for the whole family. This edition will also be marked by the presence of several shoe and trainer brands.
Playtime has seen increased participation from brands based in the Americas, with the presence of Canadian, Columbian, Brazilian, and Puerto Rican labels in addition to a number from the United States. There has also been an increase in companies from Georgia. This edition will also see the return of Nordic brands from the Netherlands and Denmark, with their global collections meeting the entire family’s needs.
Lifestyle focus
For the second consecutive edition, Playtime will put lifestyle brands in the spotlight. Grouping them in a unique space, collections will include products for parenthood and wellness alongside toys, decor, and accessories. There will also be a trends space curated by Design Hunger.
Other show highlights include New Now, which will present 12 brands participating at Playtime Paris for the first time. Singular is an area dedicated to innovation and new ideas. Designed as a pop-up store, it will present 10 small brands with capsule collections or mono-products. First Timers, meanwhile, will offer a display of products from first-time exhibitors.
Playtime hosts trade shows in Paris, New York and Shanghai, welcoming over 500 brands each season in addition to those on its B2B ordering platform, Orderwizz, which enables brands and buyers to buy and sell collections year-round. For further information, please click here.
