Following Datateam’s recent acquisition of the Sign & Digital UK (SDUK) exhibition from Faversham House Ltd., and the positive response received to a proposed co-location, Printwear & Promotion LIVE! and Sign & Digital UK will run alongside each other in February 2024 in Halls 1 & 2 at the NEC.
Commenting on the development is event director, Tony Gardner. “The co-location will be a first for the UK’s sign, display and garment decoration markets. There is a real synergy between the two shows, with around 1,000 of the 5,000 visitors to Printwear also attending Sign & Digital, and several exhibitors traditionally exhibiting at both shows.
“We are very excited about the opportunity that the co-location creates to enhance the two events. Visitors will have more compelling reasons to attend with the added benefits that a two-show experience will bring, and exhibitors will benefit from an increased audience across the two shows.
“Consequently, there will be a slight alteration of dates for Sign & Digital from the original 27-29 February. This will see Sign & Digital open on a Sunday for the first time and opens up the opportunity for the many buyers who are unable to attend on a traditional working day. The Sunday at P&P LIVE! is always the busiest day, with well over 2,000 visitors regularly in attendance.”
SDUK is the UK’s biggest and longest-running trade show for the visual communication sector.
Covering signage, print, display, décor and design, and celebrating its 35th edition, it has an excellent reputation for connecting exhibitors with a wide range of quality buyers and specifiers. Printwear & Promotion LIVE! 2023, meanwhile, attracted over 110 exhibitors and more than 5,000 garment decorators, clothing retailers and print service providers. A 15% increase on 2022.
Gardner continues; “Our 2023 exhibition was our first show since Covid, back in our traditional February slot. Following its success, together with the planned co-location, the 2024 show is already well on course to be a bigger event. The majority of the industry’s major suppliers have committed to exhibiting, including the return of a couple of the big names that were absent this year.”
Printwear & Promotion LIVE! 2024 will take place from Sunday 25 February to Tuesday 27 February in Hall 1 at the NEC, Birmingham. Visitor registration is due to open in the autumn. For further information, please click here.
