John Lewis has launched celebrity Rochelle Humes’ children’s brand, My Little Coco. The retailer is stocking the skin and haircare brand’s full range of new scent Aloe & Pear as it continues to supercharge its offering for children with over 50 new brands.

So far this year, new children’s brands at John Lewis include Mintie by Mint Velvet, Ted Baker and Only. Under its promise to be there for all life’s moments, the retailer will be growing all areas for families – from fashion and technology to homewares – to cement its position as a one-stop-shop for parents.

The My Little Coco collection is multi-purpose for all skin and hair types.

Extra gentle with no-nasties, the collection includes nourishing and organic ingredients and soft fragrances. The Aloe & Pear range of seven products is available in all John Lewis shops on the children’s floor. It is also on johnlewis.com and in 253 Waitrose shops and waitrose.com.

The full range includes Aloe & Pear Bath & Body Bubbles; Aloe & Pear Bath Fizz; Aloe & Pear Moisturising Body Cream; Aloe & Pear Smoothie Shampoo; Whipped Aloe & Pear Conditioner; Detangling Aloe & Pear Water, and Aloe & Pear Curling Custard.

Commenting is Rochelle Humes, founder and creative director of My Little Coco.

“It’s so hard to pick a favourite My Little Coco fragrance, but the Aloe & Pear collection is up there for me, which is why we just had to add more products in this refreshing scent, all will be available through John Lewis and Waitrose.”

John Lewis buyer, Victoria Grainger, adds; “My Little Coco is fast becoming a kids’ favourite at bathtime. I am delighted that we are able to launch the Aloe & Pear collection in all our shops and online as well as in Waitrose. This launch is key in our ambition to be there for all life’s moments and continue to be a destination for families.”