MINI A TURE is breaking away from traditional collections and shifting its focus to providing long-lasting kids’ outerwear that withstands the test of time.

The Danish childrenswear brand believes in creating high-performance outerwear that not only meets the demands of active lifestyles, but also stands as a testament to its commitment to circularity, ensuring a lasting investment for years to come.

The s/s 24 season is built upon the theme of Little Fossil Hunter.

 

 

It takes inspiration from extinct animals or plants formed into rocks and left in the water current and between pebbles on the beach, waiting to be found by adventurous souls.

The colour palette combines natural tones found in soil, sand, rocks and plants. The result is a harmonious blend of soft neutrals and vibrant, refreshing tones reminiscent of beach sand, seashells and tranquil waters.

 

 

As something new, MINI A TURE is introducing a 10-year warranty on its classic outerwear.

This warranty ensures the brand can actively promote responsible consumption, reduce waste, and foster a community focused on passing on outerwear from child to child. Through high-performance kids’ outerwear that lasts, the brand is promoting responsible consumption while nurturing a connection with nature.

 

 

For further information please contact customerservice@matccph.dk or click here to visit the brand’s B2B website.