The British Independent Retailers Association (BIRA) is launching a campaign called Love Your High Street Week to support retailers in the run up to Christmas. BIRA will be running its campaign later this month, and is urging all shops, businesses and communities to support the initiative.

Taking place between Monday 13 November and Sunday 19 November, the event has been designed to shine a spotlight on the diversity and rich offerings found on the high street and within local communities.

 

 

Commenting is Andrew Goodacre (pictured above), CEO of Bira. “This event is about rallying support for our high streets during what has been a challenging period for them all, and within the Golden Quarter of shopping as we reach the festive period.

“We invite every shop to take part in this celebration, encouraging shoppers to show their support for the local businesses that form the heartbeat of our communities. It’s easy to take part, and we have a host of collateral such as window posters, social media assets, and website banners for businesses to use for free.

“It’s all about celebrating the spirit of local entrepreneurship and getting our consumers engaged with their shops, our incredible independents, who work so hard to bring variety and life to the high street on a daily basis.”

For further details about the event and to download assets please click here and use the #LoveYourHighStreetWeek hashtag on social media.