Nature through a kaleidoscope is the inspiration behind the 2024 spring/summer collection by B Corp childrenswear brand Muddy Puddles. Alongside bold, colourful and fun prints, the collection offers a retro feel.
Highlights from the Kaleidoscope Collection include a psychedelic check floral featuring a graphic flower on a checkerboard base and a 70s inspired colour palette including brown, red, green, blue and pink. The brand uses the same colours on its stripe design alongside a softer green and coral. Muddy Puddles’ heritage sun print also rejoins the collection, this time with a classic blue base, while rash vests feature block colours for balance.
Once again, the brand has collaborated with the RSPB.
Muddy Puddles is supporting the charity with its Avocet print. The Avocet, a British bird and the emblem of the RSPB logo, symbolises the bird protection movement in the UK more than any other species.
The brand also remains committed to sustainable sourcing, with the waterproof outerwear and UPF50+ protective swim pieces in this collection using 100% recycled fabrics and packaged in biodegradable polybags.
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