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Children's clothes hung on a wooden rail in the Pepa London store

British luxury childrenswear brand, Pepa London, has opened a second boutique located at 313 Brompton Rd in Brompton Cross. Situated between Knightsbridge, Chelsea and South Kensington, the 500 sq. ft store showcases Pepa London’s seasonal childrenswear collections for 0-10 years.

The boutique also has a dedicated space for the brand’s Celebration Collection, which comprises outfits and accessories for weddings, christenings and special events. Each piece features the best natural fabrics and traditional sewing techniques. The shop exterior, meanwhile, is decorated with Pepa London’s signature floral installation, similar to its Belgravia store.

 

The Pepa London store front with flowers hung above the window and door

 

Committed to offering high-quality, expertly crafted childrenswear, every Pepa London garment pays homage to the grace and elegance of British tradition, recreating classic designs echoed through British history. Pepa London combines this quintessentially British style with the Spanish heritage of founder and creative director, Pepa González.

Often taking inspiration from fond childhood memories, González designs collections encapsulating the very essence of a traditional childhood. ⁠Adventures with siblings are the cornerstone of creativity, informed by heritage British style and traditional family dressing. These nostalgic foundations permeate collections, from coordinated sibling looks to whimsical floral prints, timeless rompers, sailor suits and classic seasonal stripes.

For further information on Pepa London, please click here.

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