Nichola Zoe and her daughter Amy had dreamed of having a family business – a mother and daughter team running a baby boutique, which in time would be passed through generations – and they finally took the leap in October 2022 with the launch of the BÉBÉ & CO. website.

Starting with baby essentials, the duo has gradually evolved the offering over the past year and are now moving forward in 2024 with clothing for newborn to 24 months. BÉBÉ & CO. offers a range of baby goods including bibs, weaning products, teethers, dummies and dummy clips, toys, swaddles and clothing. Brands include Mushie, FRIGG, The Bundle Co., Little Prince London, Pex and Mintini Baby, with Baby Gi joining the lineup for a/w 24.

Short-term plans for BÉBÉ & CO. include growing the range of clothing brands for newborn to 24 months to cater for all budgets, and also opening the store up to a global market. The ultimate goal for the business, however, is to design an own label clothing brand.