Award-winning children’s welly and outerwear brand, Grass & Air, in collaboration with leading toy and game company, Hasbro, has confirmed plans to release a new PEPPA PIG collection.
Due to launch in autumn 2024, the limited collection of two welly styles will feature a signature print of Peppa against a PEPPA Pink coloured welly, along with a print of her little brother, George, on a PEPPAmint Blue boot. Both welly styles will benefit from Grass & Air’s colour-revealing technology.
Coordinating knitted beanie hats featuring an embroidered motif of Peppa and George will also be available as part of the collaboration.
Commenting is Melissa McLaverty, Grass & Air’s Business Development Manager.
“We are very proud to be working with Hasbro on the PEPPA PIG by Grass & Air collection. This is a dream collaboration with the world’s most famous welly-wearing pig, bringing together our shared passion for puddles and outdoor play. This is our first foray into licensing, and we are putting everything into making it a big splash.”
Launching in autumn 2024, the collaboration will drop in time for PEPPA PIG’s 20th anniversary. The collection is currently available on wholesale pre-order through Faire.
