Sustainable kids’ footwear brand, Dubs, has a new partnership with the resale platform, Continue. The collaboration will advance the brand’s mission to prolong the lifespan of every pair of shoes through its ‘Immortal Sneaker’ initiative.
The technology Continue uses simplifies the resale process by integrating with the brand’s online store. This ensures a seamless experience for consumers, allowing them to tap into the growing resale market with ease.
When children outgrow the brand’s shoes, customers can sell them on the Dubs website opting for either cash or ‘Dubs Dollars’, which can go towards their next pair.
Commenting on the partnership is brand co-founder, Stuart Davis. “This initiative is a crucial step toward keeping Dubs on kids’ feet longer, reinforcing our vision of the ‘Immortal Sneaker’ and establishing Dubs as a pioneer in the circular economy for kids’ footwear.”
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