Following a complete rebranding, the former Baby Products Association, the UK’s trade association representing the baby products industry, will now be known as the Baby Products Industry Association (BPIA).

Marc Hardenberg, chair of the organisation, explains. “The industry has evolved significantly in the 79 years since the association was formed in 1945, and following the recent restructuring and appointment of a new management team, a refreshed and updated outlook was high on our agenda.

“We believe that the new logo is modern and represents the aspirations of the BPIA going forward. In coming months, we will be launching new literature and a new website too.”

The BPIA now presents membership packages available to manufacturers, suppliers and retailers. Plus, associates such as PR companies, consumer and trade shows, publications and much more.

“From 2024, we believe that all industry players have an important role to play in supporting the industry and in promoting safer products and services for babies and young children,” adds Hardenberg. “We intend for the BPIA to be more inclusive than ever before.”

Members of the BPIA will receive membership logos and certificates incorporating the rebranding in the next few months. Companies interested in joining the BPIA can download the Full Membership Pack here, or the Associate Member & Partnership Pack here.

For further information and enquiries contact Christine Scippo at christine@b-p-a.org.