Childrenswear retailer JoJo Maman Bébé has launched a new in-store donation scheme, JoJo Reloved, which runs from 1-31 August 2024. Customers can visit a local participating JoJo store to donate good quality, preloved baby and children’s clothes (0-6 years) from any brand. As a thank you for their donation, customers will receive a £5 off voucher to redeem in-store.

 

 

The scheme aims to help prevent high-quality children’s clothes from going into landfill by giving them a second chance to be ReLoved. The initiative will also benefit vulnerable families, with all donations going to family community centres and baby banks across the UK.

JoJo ReLoved is aligned with the company’s B Corp ethos, as it strives to balance purpose and profit and meet high standards of social and environmental performance, transparency and accountability, across everything it does.

For further information on JoJo ReLoved, please click here.