Boots has launched a new and exclusive Maybe Baby clothing brand for 0-2 years in stores across the UK and online at boots.com. The new babywear range includes over 50 different lines and incorporates playful patterns and classic cuts for autumn/winter.

Broadcaster and first-time mum, Mollie King, has partnered with Boots as an ambassador for the new range, sharing her experience of having a toddler to ensure the lines are durable and practical whilst also being contemporary.

Commenting is Mollie King, Boots Maybe Baby ambassador.

“I am thrilled to be collaborating with Boots for the launch of Maybe Baby. As a first-time mum, I understand how challenging it can be to find baby clothes that combine high-quality, comfort, practicality and style. Maybe Baby strikes this balance perfectly.

“Partnering with Boots on this collection has been a dream come true, and it simplifies my life with every outfit change thanks to the easy mix-and-match pieces. I can’t wait to see my daughter in these beautiful designs, with the teddy bear jacket being my absolute favourite.”

 

 

Also commenting is John Carolan, Head of Category, Baby at Boots.

“We are delighted to be launching Maybe Baby exclusively at Boots. The lines have been created with both babies and parents in mind; comfortable for babies to wear whilst also being super easy for parents to put on and take off.

“The range is made up of gender-neutral colours, relaxed patterns and adorable graphics, all inspired by recent trends. We are confident that parents are going to love the new range as much as we do.”

In addition to the new Maybe Baby collection, Boots has also launched a new Universal baby clothing collection. Catering for 0-18 months, it features designs from licensed brands including Back To The Future, Jaws, E.T., Casper, Jurassic Park, Sophie La Giraffe and Rugrats.