CWB editor Laura Turner selects the latest children’s brands to watch.
01: GoBabyGo
Represented in the UK by Vida Kids, Danish brand GoBabyGo (pictured above) develops products to improve children’s motor skills by providing them with a little extra support so they can explore the world freely. The crawling series includes socks, leggings and kneepads with non-slip dots on the knees, feet and toes to strengthen balance when learning to crawl and walk. Complementing this is the Earth Child collection of natural baby basics, comprising eight styles in seven colours for three months to two years. Available year-round, these unisex, mix-and-match pieces are made from 100% GOTS certified organic cotton coloured only with plants.
Wholesale contact: enquiries@vida-kids.co.uk
02: Dapper Ducklings
Launched this year, Dapper Ducklings is redefining children’s fashion through innovative design and a keen eye for kidswear trends. Combining both fun and functionality, the collection consists of all matching sets for girls, boys and babies available in three prints: Rainbow Rush Gingham and Toile de Jouy in blue or pink. The Santiago set comprises a romper and matching cardigan for 3-6 months to 2-3 years. The Lorenzo set for boys includes swim shorts and a matching T-shirt for 6-12 months to 8-10 years. There is also the Paloma playsuit for girls aged 2-4 years to 8-10 years, and the Paloma swimsuit for 6-12 months to 8-10 years.
Wholesale contact: dapperducklings@outlook.com
03: Cotokids
Launching for s/s 25, Cotokids is the new sister brand to the GOTS certified, sustainable childrenswear brand, Walkiddy. Filling the gap for specific styles that differ from Walkiddy’s nature-inspired prints, Cotokids offers comfortable, organic fashion that prioritises diversity and supports children’s freedom in design choices. Catering for children and teens, Cotokids’ offer includes a mini-me collection of matching designs for mothers and children. There are also seasonal-inspired prints and a small collection for mixing and matching, featuring soft organic basics in different patterns and cuts that pair perfectly with any of the brand’s designs.
Wholesale contact: kayla.graham@cotokids.com
04: Liloli Swim
Launched in July by sisters Laura Gilpin and Andrea May, Liloli is a new sustainable, ethically sourced children’s swimwear brand for ages 2-10 years. As qualified pool and beach lifeguards, the sisters know the importance of swimwear colour and good visibility in the water, so the collection focuses on bright, vibrant designs. There are currently three nature-themed print ranges available – Aviary, Luminous Leaves and Rainbow Ripple – with pieces including long-sleeved swimsuits, swimming costumes, swim shorts, bikinis and rash vests. Products offer good stretch in fabrics and are fully lined with no annoying labels. The collection also includes matching sibling ranges.
Wholesale contact: liloliswim@gmail.com
05: TWIMC
Established in 2022, TWIMC (To Whom It May Concern) offers children’s footwear and bags that merge quality and playful creativity while prioritising sustainability in design and production. At the heart of the brand is the theme of children exploring and expressing their creativity. Each piece features deliberately uneven red stitching to mimic a child’s handiwork, while vibrant, bold and contrasting colours aim to reflect the energy of children. The shoes also feature removable slogans that children can choose and attach, allowing them to express their personalities and thoughts. Products use high-quality, sustainable materials such as leather, cotton and natural/recycled rubber.
Wholesale contact: wholesale@shoptwimc.com
