Baby sleepwear specialist MORI has introduced two exclusive sensory sleepsuits designed in collaboration with leading US-based early childhood brand Lovevery. The MORI x Lovevery Clever Zip Sleepsuits combine MORI’s soft fabrics and clever designs with Lovevery’s vibrant, high-contrast colour palette.
One of the sleepsuits features a colourful geometric pattern while the other offers a bright scallop stripe in Lovevery’s signature turquoise colour. Both designs feature MORI’s signature bamboo and organic cotton fabric and are available in sizes newborn, 0-3 months, 3-6 months, and 6-9 months.
Both designs include high-contrast mitts and footies to enhance a baby’s development by helping them discover their feet and hands whilst also keeping them entertained through wake windows. Plus, they come with a set of Lovevery black and white cards to support baby’s brain and visual development.
Sleep and development go hand in hand, with research showing that a baby who is stimulated and active during wake windows sleeps better.
Commenting is Akin Onal, founder of MORI. “This collaboration is an exciting new chapter for us. MORI and Lovevery have both been steadfast in our commitment to supporting parents through the formative first years since our beginnings nearly a decade ago.
“Lovevery’s intuitive approach to developmental play aligns perfectly with our brand ethos. We are excited to offer a product that not only promotes better sleep but also caters to the developmental needs of children through play. It’s an innovative concept designed to make parenting a little simpler.”
Jessica Rolph, co-founder of Lovevery, adds: “We are delighted to see Lovevery’s prints come to life on an item of babywear, especially one as supersoft and sustainable as MORI’s. Sharing our core values to support families and help parents feel more confident, we look forward to making the most of the special, early moments with a newborn through a combination of restful sleep and brain-boosting playtime.”
The MORI x Lovevery Clever Zip Sleepsuits are exclusive to MORI, available via its website in the UK, US and EU markets from 1 October 2024.
