The Baby Products Industry Association (BPIA) has announced the finalists of its Concept & Innovation Awards 2024, sponsored by law firm Brabners. Numerous entrants were interviewed by a Dragon’s Den-style panel, with the judges selecting four new product ideas as finalists.

Firstly, Allan Ireland Park with Baby By U, a multi-function baby chair, bassinet, lounger and rocker with castors to move it from room to room to ensure constant supervision. Plus, Jacqui Nancey with the Easi-breather colic relief baby mattress, which is an ergonomically designed, baby-friendly mattress for 0-6 months.

Also, June Pennykid and John Suttie with The Home System by Penny+Kids. The system offers furniture that grows and evolves with a child, from a Moses basket (0-6 months) to a highchair (6 months-2 years); a junior chair (6 months-2 years); a playpen/cot (6 months-3 years); and a pre-school play table and chair (3-5 years).

Finally, Thomas and Peter Hearn with the Foot Swing. The Foot Swing is designed to provide enhanced leg support to young children in a CRS, reducing discomfort and improving overall child safety and wellbeing during car journeys (improved since entry in the 2023 awards).

All four finalists will be invited to attend Harrogate International Nursery Fair on 13-15 October 2025 to present their ideas to the industry. The winner will be announced at the show on the afternoon of Sunday 13 October, receiving both an award and a prize of £1000 free legal advice from sponsor Brabners.

Visit the Concept & Innovation Awards 2024 finalists at Harrogate International Nursery Fair, Stand Q12.