The Baby Products Industry Association (BPIA) will reintroduce its UK Pavilion for the first time since 2019 at Kind + Jugend from 9-11 September 2025. Having secured space at the show’s early bird rate, members participating in the UK Pavilion will benefit from an all-inclusive package including early bird conditions and booth construction.

“Prior to Covid, the BPIA hosted the largest country specific pavilion at Kind + Jugend, but unfortunately the pandemic put an end to this,” says Marc Hardenberg, chair of the BPIA. “However, many members have expressed an interest in reexploring international markets as a joint collective, and Kind + Jugend is first on the agenda.

“The UK Pavilion provides a great opportunity for members – in particular smaller companies who will be able to book smaller stands yet have a prominent presence under a UK umbrella. Our members will benefit from special packages, including the Early Bird discount. Participants will deal directly with the BPIA, and we also aim to offer additional benefits such as meeting spaces, networking events and help with logistics. We hope to organise a meet and greet event with UK and International retailers and distributors.”

Also commenting is Jörg Schmale, director of Kind + Jugend.

“We are delighted to have such a strong partner at our side again with the BPIA after 2019. We know that many good baby and toddler products come from the UK, and we are sure that this partnership will once again give the country the attention at Kind + Jugend that it absolutely deserves. The UK Pavilion will be a highlight that visitors to Kind + Jugend can already look forward to.”

The BPIA is in the process of putting together a UK Pavilion information pack and booking form, which will be available soon. However, if you wish to register your interest prior to this or have an initial chat to discuss participation, please email marc@majuma.co. For further information on the BPIA, please click here.