British luxury childrenswear brand, Pepa London, has opened its first store located in the USA. Situated in Palm Beach, Florida, the new store at 312A South County Road is located close to the new Palm House Hotel.
Set in a light and airy space across approximately 1,500 sq. ft, it showcases the brand’s seasonal childrenswear collections for 0-10 years. There is also a dedicated space for the Celebration Collection, comprising outfits and accessories for weddings, christenings and special events.
The new store is a must-visit luxury childrenswear shopping destination.
Following on from a successful tour of Pepa London in various locations in the USA in 2024, Palm Beach was identified as an ideal fit for the brand. Commenting is Pepa González, brand founder and creative director.
“The opening of our first USA store is a significant milestone for us and our journey at Pepa London. We are delighted to bring our collections directly to US-based customers, who the brand has become a firm favourite with since it was established 10 years ago. We look forward to deepening our connection with our community there.”
Each garment features natural fabrics as well as traditional sewing techniques.
Committed to offering high-quality, expertly crafted childrenswear, the brand successfully combines quintessentially British style with the Spanish heritage of founder Pepa González. Often taking inspiration from her fond childhood memories, González designs collections that encapsulate the very essence of a traditional childhood, creating timeless and elegant pieces in traditional silhouettes with a special focus on the use of the finest quality materials.
Adventures with siblings are the cornerstone of creativity, informed by heritage British style and traditional family dressing. These nostalgic foundations permeate each collection, from coordinated sibling looks to whimsical floral prints, timeless rompers, sailor suits and classic seasonal stripes.
For further information on Pepa London, please click here.
