Leading nursery brand Mamas & Papas has introduced a new app to empower parents on their pregnancy and parenting journey. More than a shopping platform, the app puts style-led inspiration and supportive expert advice at parents’ fingertips.
Created with busy, expecting parents in mind, the app works to support and inspire, combining resources with engaging features, inspiration, guidance and convenience. Amongst the standout features is Discover the Look, which offers parents curated videos showcasing coordinated furniture, accessories, toys and more, inspiring their nursery design while making it easy to shop the featured items.
Meanwhile, the interactive Swipe to Like feature invites users to discover and save their favourite items to a personalised Wishlist, ideal for gathering inspiration or planning future purchases.
Parent Hub
Recognising the importance of support and community, the app’s Parent Hub houses expert advice on a range of topics including pregnancy and baby sleep support. It also spotlights parents’ real-life stories, helping users feel connected to others.
For a seamless shopping experience, the app offers over 2,000 products with easy browsing and purchasing, alongside convenient delivery options such as same-day Click & Collect and next-day home delivery. Users will also receive exclusive access to notifications and offers.
To enhance the Mamas & Papas in-store experience, the app allows users to scan barcodes in-store to check online stock availability and book popular services such as personal shopping, Buying for Baby appointments, and car seat consultations.
Commenting is Jo Molineux, Mamas & Papas’ Digital Director.
“We’re incredibly excited about the launch of the Mamas & Papas App. It perfectly reflects our commitment to supporting parents on their journey, so they can feel confident and capable and enjoy life with their little ones.
“With this thoughtfully developed platform, parents not only have access to the products they need but also a world of inspiration, expert advice and effortless shopping that they can easily tap into whether on the go or doing the 3am night feed.
“User engagement is already up 80%+ compared to our website, and we’ve been thrilled with the customer response so far. We’re excited to continue evolving the app, with the introduction of features like Apply Pay, a sharable baby gift list and loyalty all in the pipeline.”
For further information on Mamas & Papas, please click here.