Little Lily & Co is a female-owned independent business located in the seaside town of Llandudno in North Wales. The shop has been well-established in the area for over a decade, with current owner Rebecca Thomson taking it over in the latter years.
The concept store focuses on shoes and shoe fittings, as well as clothing and gifts for newborn to 10 years. Footwear brands include Lelli Kelly, Geox and Start-Rite alongside clothing from brands such as Mayoral, Emile et Rose and Kite. Little Lily & Co also stocks toys and gifts and recently launched new personalised products.
The shop’s website relaunched at the end of January, with a new user-friendly design and revised categories making it easier for customers to browse and find products. Following the website’s relaunch, the focus now is to grow the footwear business and increase customer awareness of the importance of getting children’s feet professionally measured.