MORI, the award-winning baby and children’s sleepwear brand known for its sustainable and thoughtfully designed essentials, is launching its bestselling products on Marks & Spencer’s online platform, Brands at M&S.

The development marks the next chapter in MORI’s broader multi-channel growth strategy, as it expands beyond its direct-to-consumer roots and continues to reach new families through trusted retail partners.

The launch sees MORI join a carefully curated selection of third-party partners on the Brands at M&S online platform, chosen to complement and enhance the core offer at M&S. MORI’s presence brings its sustainability-led products to a broader audience, aligning with M&S’s strategy to offer high-quality, credible brands that its customers love.

M&S customers can now discover a handpicked edit of MORI favourites.

 

 

Highlights include the bestselling Clever Zip Sleepsuits, supersoft bodysuits and breathable cellular blankets, as well as pieces from the Peter Rabbit by MORI collaboration. Each product is crafted from MORI’s signature organic cotton and bamboo fabric designed to be gentle on baby’s delicate skin and kind to the planet.

“We’re thrilled to be partnering with M&S – a trusted retailer synonymous with quality products, perfect for families,” says Akin Onal, CEO and founder of MORI. “This partnership represents a significant step towards our 2025 vision to diversify our channel mix further. As a brand built on community, we’re excited to bring our soft, sustainable essentials to even more families through the reach and credibility of M&S.”

Also commenting is Nishi Mahajan, Director of Third-party Brands at M&S.

 

 

“We’re delighted to welcome MORI to our Brands at M&S platform, which is now home to over 100 carefully curated partners. We know many of our customers come to us for baby and kidswear and we’re excited to expand our offer to ensure M&S is a great place to shop for families.”

For further information on MORI, please click here.