Speaking directly to the needs of today’s kidswear brands, CIFF Kids 2.0 represents a renewed, recharged and reimagined CIFF Kids. Taking place at the Bellacenter on 5-7 August 2025, CIFF Kids will offer a streamlined, no-fuss order fair built for business.

The show’s mission statement is clear: to make CIFF Kids more accessible, efficient and commercially relevant by combining inclusive pricing with a new Plug & Play solution for brands, allowing exhibitors to simply turn up with their collection whilst CIFF Kids take care of racks, power outlets, branding and visuals.

CIFF Kids also provides stability with a fresh permanent location within CIFF as a fair-within-a-fair across the Bellacenter’s F-Hall Balcony. The reimagined CIFF Kids will carve out a distinctive universe tailored to the creativity of the kidswear community.

Commenting is CIFF director, Sofie Dolva

“CIFF Kids 2.0 is our response to a changing market – an energetic, business-focused platform built in close dialogue with industry leaders. We’re optimistic about the future of kidswear, as we believe the next generation of consumers will continue to seek out quality, quirky details, and that unmistakable Scandi-cool aesthetic. This is the way forward, and we’re just getting started.

“We still see the importance of meeting our customers face-to-face,” adds Martin Uhre, export manager at Brands 4 Kids. “It offers the best experience for buyers and a better sense of the products and their quality. We want to be visible where our customers are and look forward to meeting new customers as the fair evolves into more of an order platform rather than just a source of inspiration for existing customers. With the new initiatives underway, we believe that CIFF Kids will continue to be a prioritised kidswear fair into the future.”

For further information on CIFF Kids, please click here.