The Baby Product Industry Association’s (BPIA) AGM, seminar programme and 2025 Awards will take place in Central London on Tuesday 17 June 2025 and everyone in the industry – both members and non-members – are welcome to attend.

Essential business of the AGM is for members only and will commence at 2pm. At 2.30pm there will be an informative seminar programme with key industry speakers. Highlights include The Insights Family, which will offer an in-depth, data-led analysis of brand licensing in the kids’ and teens’ space.

The session will deliver real-time insights into today’s fast-evolving landscape, where brand discovery happens through YouTube, gaming and curated feeds, and success depends on speed, timing and relevance.

Generation Media will provide a new insight report about a segmentation of New Parents and five different mindsets that parents go in and out of when buying products. A key objective for the brands in the room is to see how they can cater their marketing messages for each mindset.

Meanwhile, AR Kid will discuss how web-based 3D is emerging as a powerful driver of product experience, engagement and sales in the digital space. There will also be an update regarding the revision of the Furniture and Furnishings (Fire) (Safety) Regulations 1988.

 

 

BPIA Awards 2025

Finally, the 2025 BPIA Industry Award winners will be presented, including recognition for individuals nominated for the Golden Rattle Awards. The day will conclude with free drinks and nibbles and the chance to meet and network with industry colleagues.

The event will take place at The Hilton Hotel, Kensington, 179-199 Holland Park Avenue, London W11 4UL on 17 June 2025. To register, please click here.