Festival season is here for Edx Education®, as the educational toy brand returns for TOTFest® events taking place across the UK this summer. Edx Education® has teamed up with the iconic The Very Hungry Caterpillar™ and World of Eric Carle™ to deliver play experiences for families, with guests enjoying an exclusive sneak peek of Edx Education’s new The Very Hungry Caterpillar™ learning through play range, which will launch later this year.

At each event, Edx Education® will be hosting a vibrant The Very Hungry Caterpillar™ themed marquee, complete with five play zones and a butterfly zone, all designed to bring Eric Carle’s world of discovery and creativity to life.

Inside the Edx Education® The Very Hungry Caterpillar™ Play Tent children and their carers can step into an immersive world of play and learning, including Junior String Art Activity; Colour Stampers; Rainbow Pebbles® Corner; Story Time Corner; and the Dress-Up Area.

 

 

Commenting is Jess Houston, Senior Licensing Manager at Penguin Ventures

“We’re delighted to see Edx Education® bring The Very Hungry Caterpillar™ to life in such a meaningful way at TOTFest®. The spirit of discovery, creativity and joyful learning that runs through Eric Carle’s work is perfectly echoed in this unique festival experience. We can’t wait to see families engage with the new range and create their own Caterpillar memories.”

With 3,000 to 5,000 families expected at each event, the play zones offer not only educational entertainment but meaningful opportunities for early learning through open-ended play. The experience promises to be immersive, accessible and fun for all.

Heather Welch, UK General Manager at Edx Education® and author of Happy Children Play adds, “TOTFest® brings so much joy to families, and our The Very Hungry Caterpillar™ tent adds another layer of wonder. We’ve designed each zone to engage children’s curiosity, boost creativity and inspire confidence – all through hands-on learning. We’re thrilled to be part of so many families’ festival adventures again this year.”

For further information on Edx Education®, please click here.