Small Business Saturday is once again highlighting 100 small businesses, one a day for 100 days, leading up to Small Business Saturday 2025. Organisers are calling on small businesses from across the UK to apply to be featured in the SmallBiz100 2025 lineup, which highlights the best of Britain’s small business community as part of the official 100-day countdown to the annual campaign in December.

For the last 11 years, the 100 have received exposure on Small Business Saturday’s social media channels and in the local and national press. They have also joined the Small Business Saturday team in London at receptions in Downing Street, the House of Lords and the Treasury Drum with the Chancellor of the Exchequer.

Participants range from independent shops and restaurants to small service and B2B-based businesses. Applications close on 30 June 2025. Successful applicants will be notified by email in August. To raise awareness for your small business, both locally and nationally, apply here to share the story behind your business, what makes it special, and your plans.

For further information on Small Business Saturday, please click here.