Kidswear Collective, the pre-loved and past season designer kidswear consignment platform, has partnered with John Lewis, opening a 13 sq. m space in its flagship Oxford Street store.

Kidwear Collective first launched as an online business before partnering with department stores to help remove the stigma of buying pre-loved kidswear. The new space located on John Lewis’ fourth floor in the kidswear department comprises items for boys and girls from 0-12 years. Customers can shop an edit curated exclusively for John Lewis from leading brands including Gucci, Burberry, Stella McCartney and Bonpoint, at up to 60% off the original RRPs.

Commenting on the partnership is Kidswear Collective founder, Shoshana Kazab.

“We are passionate about changing the perception of pre-loved fashion, and working with retailers like John Lewis is the perfect way to enable customers to engage with the garments firsthand and see the quality for themselves. We love the fact that customers at John Lewis can shop a ‘mixed’ wardrobe in-store, which can include both in-season and pre-loved pieces.”

Danielle Gagola, Services & Innovation Lead at John Lewis adds, “Having seen tremendous success with our rental, circular and pre-loved collections and partnerships, we’re thrilled to continue to offer more sustainable shopping options for our customers. Our new partnership with Kidswear Collective reflects our commitment to develop responsible and accessible pre-loved fashion for our customers.”

For further information on Kidswear Collective, please click here.