Alongside a host of returning brands, this summer’s INDX National Kidswear Show and INDX National Kids Footwear Show will both present a selection of new exhibitors for childrenswear independents to discover.

Taking place at Cranmore Park from Sunday 6 July to Monday 7 July, the events collectively provide a one-stop destination for buyers across kids’ fashion, footwear and accessories, everything from leading UK and international names to the latest emerging labels. Here are some of the new faces joining this summer’s INDX Shows.

 

 

Ben & Lola

Founded in 2012, Ben & Lola offers stylish, durable clothing for children aged newborn to eight years. Each piece reflects a commitment to quality and design, allowing kids to embrace their playful spirits. The s/s 26 collection blends Scandinavian-inspired design with British heritage, including ditsy floral printed dresses, classic broderie anglaise and vibrant stripes for girls. For boys, playful T-shirts with fun designs pair perfectly with matching shorts, capturing the essence of carefree summer days. This collection celebrates the fusion of cultures, bringing freshness and charm to every wardrobe.

 

 

Chief Imagination Officer

Launched in 2024, Chief Imagination Officer offers genderless styles and sophisticated capsule collections for 2-12 years. The adult-inspired silhouettes and colour palettes can be mixed and matched, with three main fabric selections across 22 variations. This includes the jacket/vest and cargo pants – available in three colourways, the jacket has removable sleeves for versatility as a vest and the relaxed fit cargo pants come in the same three colours. There’s also a hoodie and jogger in three matching colourways, three variants for long-sleeved T-shirts, five variants for short-sleeved T-shirts, and socks in two variants.

 

 

Cute & Co

A new brand from Sheldon International, Cute & Co offers pram and car accessories including car sunshades, stroller hooks, iPad car seat organisers, baby stroller fans, stroller snack trays and detachable baby car mirrors.

 

 

Gioseppo Kids

Gioseppo Kids belongs to the Gioseppo Group of brands, a company with Mediterranean roots and over 35 years of experience in the fashion world. It accompanies children with creative designs that stand out for their special focus on quality, comfort and the care that growing feet require. With a contemporary approach, Gioseppo Kids invites boys and girls to explore the world with freedom and curiosity. Fantasy details, animal prints and premium materials come together in collections that balance fashion and functionality. The brand’s distinctive style is also reflected in its barefoot line, a fresh footwear concept that blends minimalist trends with original designs and motifs.

 

 

Lav Kids

Since 2023, Lav Kids has been offering a gentle, chemical-free skincare line specially formulated for children’s sensitive skin. Made in Europe, the products are chemical-free and dermatologically tested, with a focus on safety, purity and simplicity. Lav Kids combines natural ingredients with fun, child-friendly packaging, helping build healthy skincare habits from an early age. With a growing presence across European and global markets, the brand is now stocked by leading retailers and offers wholesale opportunities backed by marketing support and fast delivery.

 

 

Mayoral

Headlining INDX National Kidswear Show this season is Spanish childrenswear brand Mayoral. With over 80 years of experience, Mayoral is a leader in children’s fashion, dressing boys and girls with versatile, cheerful and functional designs that accompany them at every stage of childhood. Its commitment to quality, innovation and style is reflected in each garment, adapting to the needs of children and offering comfort alongside the latest trends. Mayoral’s collections cover all ages, offering options for every stage. Newborn (0-8 months) features delicate fabrics and finishes to guarantee maximum comfort from the very first days. Baby (6 months to 4 years) combines functionality with easy-to-wear designs. Mini (2-10 years) offers versatile garments to accompany the discovery and independence of children, while Junior (8-18 years) sees more modern and casual looks. The spring/summer collection includes formal, relaxed, sporty and fun designs. Bright colours blend with soft tones, and garments include graphic prints and comfortable fabrics. Standout details include asymmetry, bows and ruching, along with fresh patterns and exclusive fabrics such as chiffon and satin.

 

 

Old Soles

At this summer’s INDX, Old Soles will be introducing its Barewalk collection, a barefoot-inspired range that’s all about natural movement and all-day comfort for little feet on the go. The brand is also having a bit of fun with fresh new designs, including playful dog appliqués, smiley faces, and bold bursts of florescent and bright colour combinations, which are perfect for spring. Within the mix will also be Old Soles’ much-loved classic styles, subtler but just as stylish, and ideal for parents and kids who love timeless looks with that signature Old Soles feel.

 

 

Olele

Olele offers UK retailers sustainable kidswear for boys and girls aged 4-14 years. Combining traditional Indian craftsmanship with contemporary global style, the collection ranges from rugged-yet-soft denim jeans, cosy cotton pyjamas and playful dungarees, to timeless ditsy print dresses, intricate smocked dresses and charming ruffle shirts. Each piece is made from organically grown, cotton-rich, non-toxic materials that are gentle on young skin and designed to endure. Beyond its stylish appeal and child-friendly comfort, Olele has earned a loyal following among stockists for its retailer-first approach. In line with this, Olele is offering no minimum order requirements and free shipping for all orders made at INDX. All Olele products are manufactured in a Sedex audited facility in India, ensuring ethical practices and fair working conditions. The factory is home to a team of highly skilled artisans who bring each design to life using techniques passed down through generations.

 

 

Pesciolino Rosso

Beachwear brand Pesciolino Rosso caters for the entire family, with a complete collection for children focusing on elegance, refinement and practicality. An international brand, Pesciolino Rosso’s collections are present in the most prestigious stores in Italy, Europe, Russia and the Middle East. All production takes place in Italy, specifically in Rome, with Liberty London fabric being a signature of the brand.

 

 

Prenta

Award-winning brand Prenta will present a standout collection of podiatrist-approved first walkers and fashion-forward kids’ footwear at INDX. Focused on foot health without compromising style, the range features lightweight, flexible designs crafted with premium real leather uppers. Prenta’s eye-catching selection includes timeless T-bars, classic Mary Janes and stylish desert boots. Expect a refined palette of traditional tones, shimmering metallics, bold reds and iconic black patents – a collection that fuses timeless design with modern style.

 

 

Scotch & Soda

New to INDX National Kidswear Show this summer is Scotch & Soda, a brand that celebrates the free spirit of Amsterdam. Endlessly optimistic, it is inspired by the liberal outlook of its home city, championing individuality, authenticity and the power of self-expression to create the unique – an attitude reflected in its designs.

 

 

Sleeping Stars

Sleeping Stars is a family-owned UK business specialising in sleepwear for babies and toddlers aged from 3 months to 3 years old. The range includes babygros, sleeping bags, sleeping suits and onesies, providing all the layering options for the perfect night’s sleep. Founded by a certified sleep consultant, the brand was born from a deep understanding of the importance of safe sleep practices and the role that quality sleepwear plays in creating a nurturing bedtime routine. Every piece in the collection is crafted with care, using only the highest quality materials that are gentle on a baby’s delicate skin. The brand uses Oeko-Tex Standard 100 certified fabrics and GOTS certified organic cotton, ensuring its garments are free from harmful substances and produced with sustainability in mind. From breathable fabrics to thoughtful designs, every detail is chosen to support safe, sound sleep for babies and peace of mind for parents.

Meet the Footwear Hub

Visitors will also have the opportunity to meet the Footwear Hub, a new central resource for foot health information spearheaded by independent shoe fitters. Co-founded by Nadia Arden-Scott, owner of ShuZu Shoes in Farnborough and an ex-president of the Society of Shoe Fitters, alongside Tanya Marriott, owner of children’s shoe shop SoleLution in Portishead, the initiative aims to become a national point of reference for foot health information, potentially offering guidance on choosing the right shoes, understanding foot conditions and finding qualified fitters.

Launched just in time for the busy Back to School season, Footwearhub.org is where you can find easy to understand information about foot development, foot health and what makes a good fit when buying shoes, as well as an interactive directory of members. The Footwear Hub is here to promote the importance of being measured and assessed, no matter what age you are, and to emphasise the connection between properly fitted shoes and good foot health, addressing issues like pain, posture and musculoskeletal problems.

With the rise of independent shoe shops closing there has been a groundswell of feeling among the remaining businesses that they should come together to offer a central hub of excellence for information and services for those people who want to do the best for their feet and their children’s feet. Learn more about the Footwear Hub at INDX National Kids Footwear Show.

Visitor registration for INDX National Kidswear Show is available online here and for INDX National Kids Footwear Show here. For all exhibitor enquiries, contact Varsha.Chohan@Cranmorepark.co.uk.