Orpington-based sustainable kids’ footwear brand, Dubs Universe, has been named as the Green Startup of the Year winner at the 2025 South East StartUp Awards. Supported by Airwallex, Join Talent and V-Rum, the UK StartUp Awards were established to highlight the success of start-ups across 10 UK nations and regions and to celebrate the achievements of entrepreneurs in all sectors of the economy.
Commenting is CEO and co-founder of Dubs, Stuart Davis. “Since day one, we’ve been on a mission to build the comfiest, most planet-friendly sneaks for little legends, and this is a massive nod that we’re on the right path. We now offer an integrated AI foot scanner, an easy-to-use resale page, and lighter, better materials. With exciting new designs on the way, the future looks bright. Big thanks to our growing tribe of Dubsters who proudly rock out sneaks.”

According to Professor Dylan Jones-Evans OBE, creator of the UK StartUp Awards, this surge in start-up ambition reflects a new generation of entrepreneurs who are not only identifying opportunities but are also building innovative, resilient businesses that are shaping the future of the regional economy.
“When we set up the StartUp Awards, our aim was clear: to recognise the incredible individuals building new businesses across the UK,” says Jones-Evans. “While large firms often dominate the headlines, it’s the start-ups – the bold thinkers, problem solvers and doers – who are quietly driving meaningful change from the ground up.
“That spirit is especially strong in the South East, where entrepreneurs are combining ambition with innovation to build businesses that deliver both commercial success and positive impact. Whether launching tech-driven solutions, creative ventures or purpose-led enterprises, these founders are helping shape the future of the economy.
“I’m delighted that Dubs Universe has won its category at the awards, and I’m looking forward to having them join the ‘best of the best’ from the South East competing at the UK final later this year.”
All regional winners in their category will now progress to the UK StartUp Awards final taking place at Ideas Fest on 11 September, along with the winners from nine other nations and regions.
For further information on Dubs Universe, please click here.