Equestrian brand LeMieux has launched its first-ever Toy Rider dolls. Designed to delight pony-mad children everywhere, the dolls bring the world of LeMieux Toy Ponies to life like never before.

Combining quality and authenticity, the new Toy Riders – Chloe, Olivia and Maya – are interactive, fully articulated equestrian dolls made for imaginative and educational play. Each Toy Rider features real-feel hair, natural eyelashes, and comes dressed in removable LeMieux ridingwear, including a helmet and boots.

Their posture-correct design allows them to ride LeMieux Toy Ponies authentically, holding reins and resting their feet in stirrups. Fully self-supporting both on and off their ponies, the dolls are suitable for ages 3 years and above.

 

 

Commenting is Dan Mahoney, CEO of LeMieux. “Our Toy Riders expand the magic of our LeMieux Toy Pony collection, allowing children to engage in even more lifelike equestrian role play. They encourage imaginative, sensory-rich role play, helping children build confidence, empathy and equestrian knowledge in a fun and accessible way.”

The dolls are compatible with LeMieux’s wide range of Toy Pony accessories as well as a new collection of Toy Rider Outfits. For trade enquiries and further information contact Farrell Guy at fguy@lemieux.com. Alternatively, click here to visit the LeMieux website.