With over 210 exhibiting companies and hundreds more brands confirmed for Brand Licensing Europe (BLE) 2025 on 7-9 October at Excel London, the show’s online Event Planner allows visitors to discover properties, connect with exhibitors, request meetings and add conference sessions and networking events to their calendars.
The free tool is now automatically accessible to all registered attendees, providing a comprehensive resource centre to help them navigate the show and prepare for their visit. Over 6,000 meetings were booked through the Event Planner last year, and this year it launches with a host of new features to help visitors plan their schedules even more efficiently.
For instance, it helps with wayfinding, ensuring visitors get between meetings efficiently, including highlighting how many minutes it will take to walk from one stand to another. There’s also an integrated floor plan and A to B mapped guidance for easier stand searching.
Smart meeting planning nudges visitors to book meetings based on stand location, saving time between stops, while the agenda syncs to show where conference sessions, networking and other key show events are located. Furthermore, there is the option to save searches, whether that’s people, brands or content, and set up alerts so visitors instantly know when there are new matches.
Additional key benefits of the Event Planner
A brand directory search helps visitors to understand which exhibitors own/manage which brands, so they can connect with the right people. Meanwhile, licensing partnership opportunities allow visitors to request meetings with hundreds of global and region-specific brand owners to explore and secure new licensing partnerships.
Visitors can also add conference sessions and networking events to their personal calendars to plan their show itineraries and make the most of their trips to the show.
Commenting is Laura Freedman-Dagg, Head of Retail at BLE
“Last year, nearly 300 retailers attending BLE used the Event Planner to book meetings, and the feedback was so positive. Many retailers know which brands they want to meet with, but not necessarily where to find them, so the Event Planner is brilliant for discoverability.
“The new features will make it even easier for attendees to find their way around the show and create even more efficient schedules to make sure they get the very best out of the time they are with us. We know how busy and time-strapped they are, so anything we can do to make life easier for them we know is hugely appreciated.
“To access the free Event Planner tool, attendees simply need to register for Brand Licensing Europe 2025. It’s free and quick and gives retailers and manufacturers the best possible chance to secure meetings with the brands their customers love.”
For further information and visitor registration, please click here.