Pitti Bimbo 101, which took place this summer, was once again held over two days, making it a more streamlined and busy event. Alongside established Italian exhibitors such as the Monnalisa Group, D&G and Twinset Girl, the show featured international labels making their debut, including Markey’s and Marie Raxevsky. We also observed a new interest in collections from India; Appulu Kids, Meera, Yo Baby and Choose Kind all presented strong lines. Additionally, Pirouette Plaza was a highlight, showcasing nine brands, some of which appeared for the first time, including Bonniemob, Happyology, Young Soles, Dockatot, Sticky Lemon and Goldie + Ace, alongside Raspberry Plum, Toastie and Paade Mode, culminating in a spectacular catwalk event. Here we share some of our highlight brands from the show.

 

 

Goldie + Ace

The s/s 26 collection, Happy Days, features playful patchworks, countryside-inspired gingham and fruit prints, motorsport graphics, utility-inspired workwear and retro swimwear. Each item is designed for siblings, everyday wear and lasting quality. Goldie + Ace promotes responsible production, natural fibres, fits that grow – whether it’s an oversized cut or long cuffs designed to fold and unfold – as well as gentle dyes, with all garments Oeko-Tex certified. Alana spent 15 years working with production houses worldwide before founding Goldie + Ace in 2017. A small team in China, who have been making the garments for eight years, mainly produce the collections. Manufacturing is slow and precise, maintaining high standards of quality. We love the feel-good nostalgia of this extensive collection. There is something for every market, whether you’re looking for unisex overalls worn with colour-block tees, or dresses with ric-rac and embroidered sailor collars.
Contact: hello@goldieandace.com / @goldieandace

 

 

Marie Raxevsky

Designed and produced in Athens, Greece, Marie Raxevsky captures the essence of Mediterranean living. The collection features high-quality swimwear and beachwear for both children and adults, crafted from premium Italian fabrics integrated with UPF 50+ protection, alongside recycled fabrics and eco-conscious production methods. The collection showcases a palette of sun-kissed hues and patterns inspired by landscapes, marine life and delicate florals. Made from premium, quick-drying and flexible fabrics, the swimwear prioritises both comfort and durability. Resistant to chlorine, saltwater and everyday wear, the collection includes one-pieces, bikinis, rash guards and adjustable cuts, catering to every child’s needs and activities. Marie Raxevsky recently made its international debut with an exclusive pop-up in Harrods, London. Our s/s 26 favourites include the minimalist etched print range featuring a retro fringe on the beach poncho, as well as the colourful, unisex coral print on a bright yellow background.
Contact: info@marieraxevsky.com / @marie_raxevsky

 

 

Markey’s

Markey’s debuted at Pitti Bimbo 101 with news that it has launched an international wholesale business. To support this new chapter, it has introduced a B2B website where international buyers can easily explore its collections, place orders directly online, and receive updates on new arrivals and special offers. Through the user-friendly platform, the aim is to strengthen partnerships with buyers worldwide. Founded in 1991 by Masayuki Hirohata as a multi-brand store in Osaka, by 2008, it launched its own brand focused on clothing that makes kids smile, allowing them to be free, comfortable and expressive. Inspired by American casual style, the unisex collection combines vintage and military influences, using high-quality, durable fabrics from trusted Japanese and overseas factories. The Made in Japan label emphasises craftsmanship. The textiles feature original textures, animal motifs, playful illustrations and vibrant colours, creating timeless, vintage-inspired outfits for children aged 1-14.
Contact: k.okamoto@markeys.co.jp / @markeys_official

 

 

Meerra

At Meerra, children’s clothing becomes a canvas for storytelling and cultural heritage. Collaborating with artisans across India, slow processes are employed to handcraft and embroider each piece. The aim of these efforts is that when someone acquires a garment, they will appreciate both its craftsmanship and rarity, encouraging customers to buy better and more consciously. Muslin, hand crochet and vibrant fabrics are dyed with Ayurvedic ingredients like madder, turmeric and indigo. Flowers are a significant inspiration, from delicate floral embroideries and prints to crochet bloom tassels and laces and natural dyes, they feature in every part of the collection. The attention to detail and layering of texture and techniques demand close inspection. We love the embroidered floral unisex shirt and short set in vibrant orange, the delicate florals on lightweight organza layered dresses, and the meticulous detailing of the jacquard and beaded touches throughout.
Contact: ilovemymeerra@gmail.com / @ilovemymeerra

 

 

Noonkid.Store

Noonkid.Store is a heartfelt, eco-friendly childrenswear brand from Tbilisi, Georgia. Born from a family dream, the label is run by two sisters along with their beloved grandmother. Each piece is carefully handmade using traditional tailoring techniques passed down through generations. With great attention to detail, garments are crafted in a vintage-inspired style that celebrates childhood in its purest form. Committed to using only natural materials ensures the clothes are not only kind to the planet but also gentle on children’s skin. Thoughtfully designed for play, imagination and everyday magic. Since launching in March 2021, Noonkid.Store has grown into one of Georgia’s most loved children’s labels, recognised for its quality, soul and authentic craftsmanship. Highlights from the s/s 26 collection include the candy stripe, with items for both boys and girls, as well as the colourful, patterned print. Key details are the oversized collars and tie fastenings.
Contact: noonkidd@gmail.com / @noonkid.store

 

 

Paade Mode

Established in 2011, Paade Mode is now an internationally recognised and award-winning children’s fashion brand. Each collection strikes a healthy balance between technological advancements and the craftsmanship of local producers. All items are handmade in Northern Europe using the finest tailors, artisans and fabrics. The brand encourages mixing couture with high-street fashion elements. The clothing is designed to last through many seasons, featuring timeless silhouettes for boys and girls that are suitable for both special occasions and everyday life. A responsible approach to each stage of production, along with principles of zero waste and zero stock, underpins a commitment to sustainability. The s/s 26 collection, Always August, features romantic prints, bespoke embroideries and rich colours. Think easy layering with a mix-and-match selection. We love the wildflower print broderie dresses, seersucker stripe separates, and the iconic knit polo tops and dresses with eclectic colour mixing.
Contact: info@paademode.com / @paademode

 

 

Raspberry Plum

Raspberry Plum, a luxury children’s fashion brand from London, is known for storytelling and craftsmanship. Launched in 2014 at Pitti Bimbo, it won the Rising Star Award at Bubble London, gained press recognition, and is now represented worldwide by top boutiques. The s/s 26 collection, The Red Shoes, inspired by the 1948 film, is a journey into elegance and theatrical beauty. It features two capsules: one with pastel colours, evoking ballet and vintage cinema, and another with earthy tones inspired by Dutch floral paintings and floral motifs. Voluminous silhouettes dominate, with balloon skirts, ruching and bows. Dresses are floating and layered. Fabrics emphasise texture and sustainability, using cottons, eco-friendly Tencel and pulp blends. Embellishments and embroidery add poetic detail. Aleksandra Matthews, founder and designer, says, “The Red Shoes is not just a collection; it’s a mood – a tribute to obsession, art and childhood wonder.”
Contact: sales@raspberryplum.com / @raspberryplum

 

 

Sticky Lemon

Established in 2016, Sticky Lemon is a Dutch kids’ label. The brand loves experimenting with fresh colour combinations and pays homage to the retro. Quirky and bold, it offers colour blocking combined with patterns and illustrations. The collections tell little stories about going to school and are full of fun. They include a range of backpacks, clothing and small accessories, such as pencil cases, jewellery and embroidered pins. The new collection, Wonders of the Deep Sea, is all about diving into the deep blue ocean. Discover the world beneath the surface, full of wonders. Bold, sweet and bright kids are encouraged to be quirky and explore. Inspired by Wes Anderson’s The Life Aquatic, the collection has nautical influences and pays homage to underwater life. Expect bold patterns and amusing illustrations as well as unexpected colour combinations that evoke a world of curiosity.
Contact: info@rillagorilla.nl / @sticky.lemon

 

 

Töastie

Summer means swimwear, and the range at Töastie not only looks fantastic but also plays a vital role in enhancing visibility for water safety, whether at the beach, pool, or in open water. Each piece features quick-drying, recycled fabrics with UPF 50+ sun protection. Founded by two friends and mothers, Lucinda Waite and Kirstie Duke, the brand was born from a simple question. What if children could fall in love with the natural world? Every garment, from outerwear to swimwear, is built to last, move effortlessly with children, and be passed down. As a certified B Corp, the company regards sustainability not merely as a label but as a fundamental promise guiding every decision. Collections are now stocked by leading international retailers across the UK, Europe and beyond. We love the eclectic colour mixing for the blocked swim sets as well as the unique prints.
Contact: wholesale@toastiekids.com / @toastie_explorer

 

 

Vélocipède

This is the second time New York-based sustainable childrenswear brand Vélocipède, founded by Vitaliy Bukhtulov, has exhibited at Pitti Bimbo. The brand emphasises circularity by using premium deadstock fabrics to craft limited-edition pieces expertly produced in Portugal. The s/s 26 collection, Longing for the Sea, focuses on a nostalgic journey inspired by the casual elegance of classic cinema, the charm of seaside towns, and carefree adventure. This season captures the effortless style of Alain Delon, the quiet mystery of sailor-navigator Éric Tabarly, as well as the timeless rhythm of fishermen casting their nets. Vintage coastal looks are reinterpreted through cotton jersey sailor tops, linen smocks, tailored jackets, roomy shorts and cabana shirts. Silhouettes are designed for movement – perfect for seaside picnics, skipping rocks and gelato-filled afternoons. Brightening the colour palette of soft greys, sea-glass greens and pale blues are hints of tangerine and peach.
Contact: hello@velocipedekids.com / @velocipede_kids

 

 

Yo Baby

Founded in 2008 by Haroon Shahab, Yo Baby is based in Jaipur, India. With its factory located in India, it has successfully built partnerships with boutiques in the USA, New Zealand, Australia and Europe. The collections feature high-quality materials with special attention to trims and handcrafts. Each month, new prints and designs are created in-house, ensuring the collection remains fresh. Fabrics are carefully sourced, emphasising both detail and quality. Expect silks, velvets and cottons, with nearly all fabrics made from natural fibres. The s/s 26 collection takes us on a journey through the heart of Jaipur. Drawing inspiration from the brand’s hometown, it weaves the beauty of the forts and palaces into designs. Imagine cool, comfortable clothing that allows kids to play freely, all made from the softest natural fibres. Celebrating the city’s rich architectural heritage, reimagined for childhood.
Contact: haroon@yobabywholesale.com / @yobabyonline

 

The next edition of Pitti Bimbo will take place on 21-22 January 2026. For further information on Fiona Coleman’s work, you can follow her on Instagram here.